What stage is your business currently at?

Helps us understand where you are right now, so we can tailor the right level of support for you.

Starting out / early stage
Growing and becoming more complex
Established and scaling
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What is your biggest financial challenge right now?

Choose the option that feels most true for you today.

Financial visibility and compliance
I understand my numbers, but want more clarity
I need better financial insight to guide strategic decisions
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Next

How often do you review management accounts?

There’s no right or wrong here — this simply helps us understand how finance fits into your decision-making.

Rarely or not at all
Occasionally, when I need to check something.
Regularly, as part of running the business
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Next

Are you thinking about growth, hiring, or investment?

This helps us understand what might be coming next, even if plans are still taking shape.

I’m stabilising first
Possibly in the next 6–12 months
Yes, I’m actively planning or scaling
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Next

How complex does your business currently feel?

Complexity looks different for every business — this just helps us gauge the level of structure and support that’s useful.

Sole trader or Ltd company
 Growing complexity (VAT, payroll, multiple streams)
 Complex (teams, forecasting, strategic planning)
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Next

What kind of financial support feels most helpful right now?

Think about what would give you the most relief or confidence at this stage.

Keeping compliant and avoiding surprises
More insight and confident decision-making
A senior finance partner to support growth
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Next

What would help you most right now?

This helps us understand where our partnership should begin.

Peace of mind and staying compliant
Better understanding and planning.
Strategic financial leadership.
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Results
Your recommended package:

Clarity

For early-stage or clarity-seeking founders

Why this fits you right now

You’re building solid foundations and want to feel confident that the essentials are handled correctly. This stage is about peace of mind, accurate numbers, and knowing things are set up the right way. You don’t need complexity, you need clarity and control.

What this support looks like

Financial compliance done properly and on time
Clear, simple numbers you can trust
A calm, reliable point of contact when questions come up

How we’d work together

This is about getting everything steady and aligned, so you’re not worrying about what’s happening behind the scenes. You can focus on running your business while knowing the financials are taken care of.

Insight

For businesses gaining momentum and needing clarity

Why this fits you right now

You understand your numbers, but you’re ready for more insight, more structure, and more confidence in your decisions.
As your business evolves, your financial support should evolve too.

What this support looks like

Management accounts with clear, actionable insight
Support with planning, forecasting, and next steps
A sounding board to sense-check key decisions

How we’d work together

This is a collaborative stage. We make sense of the numbers together, turn them into actions, and bring financial clarity as your business becomes more complex.

Strategy Partner

For established or scaling businesses

Why this fits you right now

You’re thinking beyond the day to day and focusing on strategy, growth, and long term planning. You don’t just want reports. You want a trusted financial partner to help you lead with confidence.

What this support looks like

Strategic financial insight and forecasting
Support with investment, hiring, and growth planning
An ongoing partnership aligned with your business goals

How we’d work together

This is where finance becomes a leadership tool. I’ll work alongside you to help you plan, challenge assumptions, and take decisive action grounded in real financial insight.

Chartered Institute of Management Accountants – Practising Certificate Holder
Carmel O'Neill
Founder & Strategic Finance Director
O’Neill Insight Partner
Oxford, United Kingdom
Supporting London & UK businesses
Contact:carmel@oneillinsightpartner.com
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